We Are Tribe71

Established in Dubai, Tribe71 is the Region’s first and only online multi brand destination presenting carefully curated edits from international brands specializing in high-end athletic apparel and leisurewear. We invite conscience, fashionable women to explore the latest trends and athleisure innovations by offering a cutting edge shopping experience.

With an unrivalled selection of renowned brands, our goal is to inspire and delight our customers with each visit. Our bespoke product range reflects style and strength whether our customer is finding her Zen on the yoga mat, tanning at the beach or running everyday errands. Comfort, in our belief, should never get in the way of looking chic and stylish.

“We are on a mission to empower women by providing them access to fashionable athleisure from top-notch brands to be in style and comfort wherever they go.”

Silvia Ivanova

A driven, go-getter by nature, Silvia spent over ten years climbing the corporate ladder within the Investment Banking industry. After reaching the top of her career, and exactly when she thought that life couldn’t get any better, she began losing her excitement and commitment to her corporate role. She embarked on a self-reflective year-long world tour to identify her true passion.

This is how Tribe71 was born. A clear vision that revealed itself. A brand that would fill the gap between aesthetics and athletics and empower independent, modern women to look and feel their best, every day. Silvia recognizes the value of athletic clothing that not only enhances the female shape but also allows you to move freely.

As a lover of all sports, particularly Yoga, Pilates and Aerial, she also understands the dual use of activewear for not only activities, but also everyday leisure and workwear. Her goal is to inspire others to embrace their individual style and discover boutique brands that offer outstanding pieces when it comes to style, comfort and quality.

With a passion for leading a healthy, active lifestyle, Silvia has not only created a premium activewear platform, but also an incredible community that inspires like-minded women to come together and share their relentless passion for fashion and fitness, and leading a healthy, balanced life.

Welcome to our Tribe

Like our brand, the Tribe71 woman exudes confidence and sophistication. We embrace women from all walks of life, age, size, or ethnicity.

The Tribe71 woman has an innate passion for leading a healthy, balanced lifestyle.

She surrounds herself with a tribe of people who share her enthusiasm for mental, physical, and spiritual health.

Comfort is undoubtedly important when it comes to athleisure but maintaining a sophisticated and trendy appearance is crucial. She is always on the lookout for new trends, designers and styles.