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THE EVERYDAY, REIMAGINED

Good days.
Great sets.

Soft sets. Effortless everyday dressing.

Discover DoubleSoft
Varley city campaign, left outfit colour-edited towards Rumba Rose for this mockup
DRESS FOR YOUR DAY

Find your own pace.

From the first coffee to the last dip.
Pieces that fit the way you live.

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THE DOUBLESOFT FAVOURITES

Your everyday favourites.

Shop bestsellers
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Coffee Bean Marl Varley DoubleSoft set styled on a city street
DOUBLESOFT, EVERY DAY

Find your colour.

Soft silhouettes. A palette to make your own.
Discover your everyday DoubleSoft favourites.

Folded Varley pieces in soft neutral tones
A BOUTIQUE POINT OF VIEW

Pieces we love.
A place to find yours.

Tribe71 brings together a personal edit of loungewear, activewear and swim. Tried by us, chosen for life in Dubai, and shared with the attention of a boutique.

Meet Tribe71
YOUR STYLING CONCIERGE

A more personal way to shop.

Need a second opinion? We're here to help with sizing, styling, and curated recommendations.